Premium Swiss skin care brand La Prairie has launched a new store design at the Paris-based Galleries Lafayette Haussman, which is based around ‘Swiss contemporary architecture’ and features a digital, interactive product experience table.

The store design is said to be based on the timeless beauty of Swiss design while the visual merchandising aesthetic is said to incorporate the school of Land Art, which has a ‘conceptual approach rooted in nature itself,’ according to the company.

By including the interactive digital product table the company is keeping up to date with consumer desire for in-store experiential experiences.

Greg Prodromides, Chief Marketing Officer of La Prairie, said, “We are very excited about the launch of La Prairie’s new store design and visual merchandising. This is, to us, a new Brand statement, which we feel perfectly represent our quest for timeless beauty. And nowhere embodies the essence of that timelessness more than La Prairie’s birthplace, Switzerland.
“Indeed, La Prairie’s new store design – developed internally by Stana Pijunovic, in-house Chief Architect at the head of a team of Swiss architects and designers – is inspired by the authentic, sophisticated elegance of Swiss Contemporary Architecture.”

As part of the design of the store there are commissioned sculptures that are said to represent the company’s key skincare collections. The design, which includes a consultation space and a private payment area, will be rolled out worldwide following the Paris launch.