Lady Gaga has announced the launch of a new beauty range called Haus Laboratories, which will be distributed by Amazon in nine countries including the UK, Japan and the U.S.
Set to launch in September, the line will include color cosmetics for lips, face, and eyes in six shades, as well as a lip gloss, and a kit containing all products.
Gaga took to Instagram to announce the launch, stating, “Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga.”
The range will be the first beauty brand to sell exclusively on Amazon, made via Haus Laboratories, with Gaga’s make-up artist Sarah Tanno appointed as the Haus Labs’ Global Artistry Director.
Haus will be available for pre-order from July.