THE WHAT? Lagadere Travel Retail’s Singapore branch has launched a campaign designed to encourage eco-friendly habits among shoppers, according to a report published by DFI Online.
THE DETAILS The Choose a Present that Gifts the Future campaign is designed to highlight the homegrown and sustainable products among the duty free operator’s range, such as hand-crafted, cold process soaps.
The retailer will also be offering consumers shopping bags made from biodegradable materials and cutting down its energy consumption.
THE WHY? The new campaign builds on the retailer’s sustainability drive, initiated last year with the Discover Singapore campaign.