THE WHAT? Lagardere Travel Retail has announced the opening of what it is claiming is the world’s first eco-responsible store in the Aelia Duty Free network at Geneva International Airport.
THE DETAILS The pilot is an evolution of the Aelia Duty Free concept and has been designed to embed high standards of sustainability, from store materials and furnishings, up to the product offering.
Indeed, design was driven by a life-cycle assessment based on the 3Rs (reduce, re-use and recycle) approach to tackle resource efficiency and waste management. The number of raw materials employed in fixtures has been reduced, with the emphasis on metal and wood.
The duty free operator partnered with MEDIA 6, who has used its eco-logic carbon calculator to set tangible emissions targets for the pilot store.
THE WHY? The store is part of Lagardere’s commitment to a more sustainable future. Pascal le Droff, CEO Lagardère Travel Retail Switzerland, said, “Lagardère Travel Retail Switzerland is proud to share this ambitious and innovative commercial project, carried out in perfect collaboration with the airport teams and Lagardère Travel Retail’s local and central teams. Our eco-responsible store and its environmental and ethical engagement create a lot of enthusiasm, which goes beyond just a new duty-free store opening. Finally, I would like to thank all people who have contributed to this opening, which symbolizes our commitment to sustainable development.”