THE WHAT? Lagardère Travel Retail has cut the ribbon on eight luxury beauty and fashion stores in two major Chinese airports.
THE DETAILS Several of the openings mark the first time the brands in question have entered China’s travel retail market. Chanel, for example, partnered with Lagardère to open its first boutique in a domestic airport terminal in China in Shanghai’s Hongqiao Airport, as did LVMH-owned Givenchy and J-beauty stalwart Shiseido.
THE WHY? The duty-free operator, and the brands it works with, are capitalising on the travel retail recovery in China – both local consumption and domestic air traffic have bounced back. Commenting on the new openings, Eudes Fabre, CEO for North Asia at Lagardère Travel Retail, North Asia, said, “China is an incredibly resilient market, it has been breath-taking to observe how fast domestic traffic has returned to pre-crisis levels, and how eager Chinese shoppers have been to come back to our stores. The growth of the country’s middle class and its appetite for luxury brands has supported a sharp rebound in our business here.”