Lancôme introduces custom made foundation

Luxury make up brand Lancôme has introduced its new custom foundation Le Teint Particulier Custom Made Make up.

The foundation is custom made for the individual consumer and is only available at Nordstorm Del Amo and Downtown Seattle. In order to create the perfect foundation, the one-on-one consultation starts with a Lancôme Beauty Advisor scanning a client’s facial skin tone, with that data then processed through an algorithm that measures skin tone. The formula is then blended at the counter based on this data.

The formula is infused with micro-fill technology, which is said to make the foundation feel weightless. Meanwhile high-impact pigments are designed to easily flatter and hydrate all skin types. The packaging has eight peristaltic heart pumps, which allows for airtight blending and dispensing process while the technology behind it can give customized coverage such as full, medium or sheer. A 1 oz bottle will be priced at $80.



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