Lancôme launches first Beauty Tech Flagship in Southeast Asia 

Lancôme launches first Beauty Tech Flagship in Southeast Asia 

THE WHAT? L’Oréal-owned Lancôme launches its first beauty tech flagship store in Southeast Asia, and marks the 13th year since the launch of the Lancôme Advanced Génifique.

THE DETAILS Open until 7th September, Lancôme is running a ‘fully immersive and Grandeur activation.’

According to a press release, the Génifique Immersion Gallery, a fully immersive educational gallery, comes complete with light projections, showcasing the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.

The brand has also launched the #StrongisTheNewYoung campaign, which aims to feature 50 inspiring women in Singapore across various professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together. 

Lancôme says, “These 50 women, in different stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.”

THE WHY? The Lancôme flagship is running a ‘fully immersive and Grandeur activation’ to help people discover the ‘Advanced Génifique Serum and the microbiome science behind it.’

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