THE WHAT? Lancôme Mexico has announced its partnership with international adult literacy non-profit, ProLiteracy.
THE DETAILS As part of the partnership, the L’Oréal-owned luxury brand will support a women’s literacy program in three rural communities in the state of Guanajuato as part of its global Write Her Future campaign.
ProLiteracy will implement the program with long-term partner, Proyecto Laubach de la Alfabetizacion en Mexico Asociacion Civil, a woman-focused educational NGO. The program will provide participants with free basic reading and writing instruction.
“There are 760 million adults globally who cannot read and write, two-thirds of this population are women,” says Kevin Morgan, President and CEO, ProLiteracy. “For over six decades, ProLiteracy has worked in partnership with educators and local NGO organizations around the world where the majority of learners served are women.
“As women gain listening, speaking, reading, writing and math skills, they gain the confidence they need to solve local issues and pursue goals. Literacy becomes a catalyst for learning, action, and problem solving. We are excited about the important work that ProLiteracy and Lancôme can do together.”
THE WHY? “Lancôme’s wish is to empower women by working to end illiteracy and also to raise awareness of this too often silent issue,” says, Victoria Garcia, Director, Lancôme Mexico. “We know that women who lack basic reading and writing skills have a hidden handicap that can seriously impact their own lives as well as those of their families. This partnership is natural for Lancôme, whose mission is to help women on their journey towards happiness and self-fulfilment.”