Lancôme has named social media expert and international influencer Chiara Ferragni as its latest muse.

Ferragni rose to fame after launching her lifestyle blog, The Blonde Salad, in 2009. Today, her brand is carried by more than 300 retailers worldwide as well as three flagship stores in Milan, Shanghai and Chengdu.

“Collaborating with Chiara Ferragni symbolizes our willingness to inspire young women with relatable models,” says Francoise Lehmann, General Manager of Lancôme International. “Chiara’s international aura makes a role model position aligned with the values of strength and modernity Lancôme holds dear. We are proud to collaborate with this inspiring, radiant, influent woman, a subtle combination of chic and smarts, to reaffirm that, happiness is the best shape beauty can take.”

Ferragni and Lancôme will collaborate on a series of projects, yet to be revealed, throughout the year.