THE WHAT? L’Oréal-owned Lancôme has opened a new flagship store in Paris, with the store said to channel “Lancôme’s world of happiness” across two floors.
THE DETAILS The new store follows the closure of the ‘Lancôme Institute’ shop on 9 Rue du Faubourg Saint-Honoré in order to create a larger space to cater to tourists.
Features include an exhibition space with a triple height ceiling that will change five times a year in a ‘pop up’ style. Other highlights are the immersive experiences both physical and digital, professional services, personalisation options and consultation areas.
THE WHY? The new store is hoped to become a tourist attraction in its own right, according to Françoise Lehmann, Global President of Lancôme.
He said, “We’re proud to see the Lancôme flagship come to life: this new home for Lancôme offers a unique and elevated customer experience. Lancôme expresses its grandeur, as the number 1 luxury beauty brand in the world, bringing happiness to life with a heart that beats with beauty.
“This new venue is a true home of beauty and happiness, where our guests are invited to experience and delve into what the brand has to offer in terms of beauty products, services, personalisation, gifting and technology. Most importantly of all we want them to leave feeling happy. We want this flagship to become a “must-see” and an iconic beauty address for Parisians and tourists of the world alike.”