WHAT? Lancôme has announced the launch of a new collection in collaboration with fashion photographers Mert Alas and Marcus Piggott, named Lancôme x Mert & Marcus After Dark Collection.
DETAILS The partnership draws on years of collaboration between the L’Oréal-owned company and Mert & Marcus, and is the photographers’ first move into beauty.
Set for a European launch in February before a U.S. launch in March, the color cosmetics range focuses on shades for nighttime. It will include make-up kits for the eyes and lips, as well as eyeshadows and lipsticks.
Mert & Marcus have stated they wanted to respect the Lancôme woman yet ‘push boundaries.’
Alas told WWD.com, “Our photography has always tended to be a little on the dark side. I needed more questions, substance and depth. It was important that this rebellion was reflected in our makeup collaboration. We wanted to create a woman for Lancôme who is more nocturnal, to add a dark side to this iconic brand that all women love. After Dark came from there, because we wanted this character to be more of a night cat and slightly more dangerous.”
WHY? The collection is inspired by the photographers’ work within the fashion industry and their extensive beauty knowledge.
Françoise Lehmann, Lancôme Brand President, said, “Working with such talented and exceptional personalities like Mert & Marcus has been an exhilarating and passionate adventure. Mert & Marcus are not only brilliant artists and renowned photographers, but they are also incredible beauty experts. I am extremely proud of this collaboration, the visual universe they have created and the innovative textures.”