Lancôme has upped its digital game this week with the launch of the first bespoke make-up filter, in collaboration with Snapchat.
The filter, which was available for 24 hours and ended on 28 June, is also available via a snapcode that last three months. Highlighting the brand’s products and innovations, the filter also creates a made-up face by tapping on the eyes.
Users can use the Monsieur Big mascara as well as shades from the Matte Shaker range of lipsticks, which can be changed by tapping the app. The filter also allows users to change their complexion, with the finished results being able to be shared on social media.