Lancôme unveils unprecedented collab with Musee du Louvre

Lancôme unveils unprecedented collab with Musee du Louvre

THE WHAT? Lancôme has elevated the collab to a whole new level of artistry. The L’Oreal-owned prestige make-up brand has teamed up with Musee du Louvre to create a new skin care and make-up collection.

THE DETAILS Lancôme x Louvre is inspired by nine masterpieces of sculpture and the lights and colours of the iconic Parisian museum. The campaign for the new collection was shot at the Musee du Louvre and features the brand’s faces, Zendaya, Aya Nakamura, Amanda Seyfried and He Cong.

THE WHY? Françoise Lehmann, Lancôme Global Brand President explains, “At Lancôme, beauty is art in motion; beauty itself, as a personal ritual, is a means of expressing and distinguishing oneself, through constantly evolving codes – or no codes, to be honest.
“This unprecedented creative partnership with the Louvre is the cultural reflection of this conviction and our mission for beauty at Lancôme. By pursuing the dialogue between our French brand with a history spanning some 90 years and the most iconic temple of art, we want to continue to draw on our artistic heritage to open new beauty horizons for women today and celebrate the fact that beauty is in perpetual motion.”