THE WHAT? Landing International joins forces with ClearForMe in a partnership that will allow the two companies to integrate technologies and create greater inclusivity in the beauty industry.

THE DETAILS According to a press release, ClearForMe’s database of over 1.8 million ingredients will allow retail beauty advisors to discover products by searching ingredients on the BeautyFluent app. 

Powered by ClearForMe’s Clickable Ingredients technology, the integration will make it ‘easy and seamless for beauty advisors to guide customers to products that match their ingredient interests and values.’

THE WHY? The collaboration aims to create greater transparency in beauty retail. 

Sabrina Noorani, ClearForMe Founder and CEO, says: “ClearForMe’s partnership with Landing International allows us to pave a new path for ingredient transparency while also embracing our shared mission to advance ingredient education for all partners in the industry.”