Laneige names Kim You jung as new face

Laneige names Kim You jung as new face

Laneige has named actress Kim You jung as the new face of the brand, according to a report published by The Straits Times.

Kim will replace K-drama stalwart Song Hye kyo from March. Song has fronted the K-beauty brand’s campaigns for the past 10 years, and will now start a ‘new journey’ with fellow AmorePacific sister brand Sulwhasoo.

Lee Sung kyoung has also been named as brand ambassador for Laniege – Lee and 18-year-old Kim have a lot to live up to; in 2016, Song sent sales of a Laneige lipstick stratospheric after she was filmed applying it in Descendants of the Sun.

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