Laneige skin care launches into Canadian market

Laneige skin care launches into Canadian market

Leading Korean skin care brand Laneige has followed on from its success in the US by launching into Canada.

Now available at Sephora stores across the country, Laneige is hoping to achieve the same accomplishments it has in the US, South Korea, China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, and other Asian countries.

Bradley Horowitz, AmorePacific North America President and CEO, said, “Since our successful launch in the United States in March of 2014, we’ve come a long way and are excited for an opportunity to bring the latest in Korean beauty and skincare innovations to Canadian beauty fans.”

Laneige products cover all different skin care problems from hydration, brightening, cleansing and are formulated in the AmorePacific R&D facility, one of the largest beauty labs in Asia. The company studied over 100 different types of water around the world and based its products on a series of water complexes. Indeed, Optimal Mineral Water is said to have cooling and hydrating effects, making it a leading component of the Laneige Essential Care line.

Dermatologist Dr Shannon Humphrey said, “From Vancouver to Halifax, extremes in the Canadian climate can take a toll on the skin, leading to loss of moisture and premature aging. For patients desiring smoother, more hydrated, and healthier looking skin I suggest they choose skincare products that add moisture to the skin and restore skin’s moisture barrier.”