Laneige to beef up men’s offer; announces Park Seo-joon as new face

Laneige to beef up men’s offer; announces Park Seo-joon as new face

Laneige has announced that South Korean actor Park Seo-joon is to front a new campaign for its men’s grooming brand, according to a report published by Star2.

The AmorePacific-owned brand revealed that the move formed part of a wider plan to grow its men’s range, Laneige Homme.

“Park Seo-joon’s bright and healthy image is consistent with the brand image,” said Laneige VP Claire Jin in a statement. “Laneige is happy to work with Park Seo-joon and we hope to bring more customers more products towards achieving clean and healthy skin.

Park’s first campaign is for Laneige Blue Energy Essence in Lotion.

IN CONVERSATION WITH...

FORMULA FRIDAY

FASHION

TRAVEL

WELLNESS

PROFESSIONAL BEAUTY

OPINION

TOP 50 BRANDS