Lauder extends virtual beauty advice to What’s App

Lauder extends virtual beauty advice to What’s App

THE WHAT? Estee Lauder has extended its virtual beauty assistant service, known as Liv, to What’s App, according to a report published by Mobile Marketing Magazine.

THE DETAILS The service first launched via Google Assistant-powered devices last spring but, thanks to a partnership with Rehab, is now rolling it out to the popular messaging platform.

“The forward-thinking nature of this digital experience goes beyond traditional communication to provide personalised 1:2:1 beauty advice in a natural, conversational way,” said Emmanuelle Noyer, Vice President and General Manager, Estee Lauder UK & Ireland. “This innovative approach will allow the Estee Lauder brand to instantly connect with consumers with value and meaning while staying true to the brand’s high-touch identity.”

THE WHY? With many beauty counters still shuttered and social distancing being widely practiced, Lauder’s move will widen its audience and enable it to continue to have 1:1 conversations with customers.

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