Laura Mercier pulls brand from Australian market

Laura Mercier pulls brand from Australian market

Cult beauty brand Laura Mercier has announced it will be pulling its products from the Australian market as of 30 June, 2018.

The move comes as part of a ‘global brand transformation’ and will see the Shiseido-owned company pull out of Sephora and David Jones within the country, as well as its online presence via Adore Beauty.

Announced via a statement on the website, the company said, “As part of the strategy for a global brand transformation for the Laura Mercier brand, it is with great sadness that we announce the brand has made the difficult decision to exit the Australian market. Up until 30 June 2018, we will continue to provide your favourite products & services at David Jones, Sephora and adorebeauty.com.au.
“From July 1st onwards, the Laura Mercier product range will not be directly available for sale in Australia however our amazing Artists will assist you with any of your needs until that time.”

The statement continued, “We really appreciate your strong support for the brand in Australia, so we want to take this opportunity to say thank you for the incredible support and passion for our products… we are shattered to say goodbye but for now we have to say au revoir.”

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