South African beauty distributor CAVI Brands has welcomed the leading professional nail care brand OPI to its impressive portfolio of brands following a deal with Coty Inc.
Effective Saturday 1st August, 2015, the deal will see CAVI Brands market and distribute the nail care products in South Africa alongside an array of global luxury beauty brands. OPI will fall under The Prestige Cosmetics Group, one of the four subsidiaries the company owns, including Dermalogica, Incolabs and Omegalabs. Other brands falling under The Prestige Cosmetics Group include Chanel, Elemis, Elie Saab, Bulgari and Hermes.
With a presence in over 100 countries around the world, OPI will also receive implementation oversight from the sister company Dermalogica, thanks to its experience in the professional beauty sector.
The company aims to revitalise the brand within South Africa by improving service levels, placing a renewed focus on the professional channel and making sure the products are priced affordably for the South African market.