LeBron James launches grooming line The Shop

LeBron James launches grooming line The Shop

THE WHAT? NBA All-star, LeBron James has teamed up with business partner Maverick Carter and beauty manufacturer and distributor, Parlux to launch a men’s grooming line. The Shop, as the new range has been named, is due to hit shelves at Walmart in April.

THE DETAILS According to a report published by the Business of Fashion, the line comprises face wash, shaving and beard creams, shampoo and conditioner and will be stocked in 1600 stores throughout the US.

THE WHY? The Shop takes its name from James and Carter’s eponymous podcast, which is based on the conversations and debates you’d hear in a barbershop. An accompanying grooming line was the next logical step.

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