THE WHAT? LG H&H Americas has announced two new female leadership appointments. Hyeyoung Moon has been named CEO of LG H&H Americas, the first woman to scoop the coveted leadership role, while Liza Maldonaldo will lead US Avon field sales as Head of Direct Selling for US, Puerto Rico and Caribbean.
THE DETAILS Moon, who joins LG H&H from Amazon where she was Global Head of Marketing, will oversee all of LG H&H Americas’ business. “I am honored to lead LG H&H Americas,” said Moon. “I look forward to working alongside our many talented teams to pave the way for growth and success driving a new era of innovation in the beauty and personal care space.”
Maldonado has been promoted from General Manager, Avon Puerto Rico and Caribbean. “I’m excited for the opportunity to lead the Avon social selling business in North America,” said Maldonado. “My biggest responsibility is to make sure that all of our Avon Representatives have an extraordinary experience that encourages them to grow within their aspirations.”
THE WHY? Both women bring decades of experience in senior roles to the positions. LG H&H said it was the first time in history is has named two women in leadership roles, and that the announcement was timed to coincide with the end of Women’s History Month.