Korean company LG Household & Health Care is set to launch dermo-cosmetic brand Dr. Belmeur under its Face Shop subsidiary in order to capitalize on the growing trend for dermo-cosmetics.

It will be the first dermo-cosmetics brand for Face Shop, with the new range using mild ingredients that have been recommended by dermatologists.

The Dr. Belmeur range of skin care solutions is said to help soothe sensitive skin and soothe irritation by using Skin-sync Rx, a customized formula. It is said to be suitable for consumers with irritable skin due to all the items having undergone a skin stimulation test. This is to check for harmful preservatives and chemicals.