K Beauty giant LG Household & Health Care is set to develop its overseas and domestic business thanks to its recent partnership with US-based haircare maker Farouk Systems.
The two companies will expand on its former partnership, launching a company called LG Farouk Co.
The venture will see both companies take on exactly half of the responsibility for the new company, which will begin manufacturing locally two products previous imported from Korea, while also introducing new hair care products from Farouk Systems.
LG H&H is expected to benefit from the sway Farouk holds in the North American hair care market – which covers 200,000 hair salons and beauty speciality stores – to introduce its own range of premium hair care products and make up in the market.
LG H&H said in a statement, “The partnership will expand and enhance LG H&H’s presence in both the Korean and international hair care market through synergies formed in terms of research and development as well as marketing.”