LG Household & Health Care launches O Hui, VDL and Belif in China

LG Household & Health Care launches O Hui, VDL and Belif in China

K-beauty behemoth LG Household & Health Care has launched three of its prestige brands onto the Chinese market, according to a report published by The Investor.

Belif, O Hui and VDL will be sold in Hangzhou department store Intime. LG has grand plans for its cosmetics portfolio in China, now all five prestige brands have launched onto the market, with O Hui and VDL to be rolled out across all major Chinese cities – the next stop will be Shanghai, according to The Investor.

“We aim to become one of the top five cosmetics firms in China,” LG Marketing Director Kim Byung-yeoi told The Investor.

 

Leave a reply

Your email address will not be published. Required fields are marked *