LG Household & Health Care has launched its Belif skin care range onto the European cosmetics market, according to a report published by Pulse News. The brand debuted across 17 European countries simultaneously last week as it hit shelves in Sephora, including major European markets such as France, Italy and Germany.

Belif is already widely available across Asia and has proven popular in North America too after launching in the US in spring 2015. It is currently stocked across more than 300 Sephora stores in the country. Best-selling products include True Cream Moisturizing Bomb and Aqua Bomb.

“The entry into the European market proves Belif’s strong competitiveness in the home of cosmetics,” a representative for LG Household & Health Care told Pulse News. “We will open more stores at Sephora in Europe.”