THE WHAT? LG Household & Health Care is set to launch a mini tattoo printer into the U.S. market in Q4 2022, targeting Gen Z consumers, according to Aju Business Daily. 

THE DETAILS The mini printer will create delicate designs with vegan ink that has been customized for skin make-up. The ink is easily removable with soap. 

Created with an optical sensor to optimize the distance between the skin and the printer’s ink nozzle, the mini printers will sell in the U.S. through LG-owned Artic Fox’s distribution channels. 

LG Household & Health Care plans to role out the mini printer in Korea following the U.S. launch. 

THE WHY? With self-expression a key focus for Gen Z consumers, LG Household & Health Care is targeting a captive market. 

A company spokesperson was quoted as saying, “We hope the product will become a fashion and beauty item that can be used in daily life.”