Lidl apes The Body Shop with The Pure Olive Collection

Lidl apes The Body Shop with The Pure Olive Collection

THE WHAT? Lidl has announced the launch of a new olive oil-based beauty line that is a close copy of a similar range sold by The Body Shop, according to a report published by The Sun.

THE DETAILS The Pure Olive Collection by Cien is billed a vegan and contain organic olive oil.

“The intensive care moisturising formulas leave skin feeling super soft and are perfect for all skin types,” Lidl said in a statement, per The Sun.

THE WHY? Lidl has form for producing low cost versions of cult and popular beauty products and this latest launch is no different. With household budgets stretched thanks to the GVC, consumers will no doubt be more price conscious than ever.

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