Lidl, Mars and more: YouTube ads pulled again as brands protest against ‘explicit’ content

Lidl, Mars and more: YouTube ads pulled again as brands protest against ‘explicit’ content

Several major FMCG manufacturers and retailers have pulled their advertising from YouTube after The Times revealed that their commercials were being shown alongside clips of near-naked children, according to a report published by Reuters.

“There shouldn’t be any ads running on this content and we are working urgently to fix this,” said a YouTube Spokesperson.

“It is clear that the strict policies which Google assured us were in place to tackle offensive content are ineffective,” a spokesperson for supermarket chain Lidl told Reuters, adding that it was also completely unacceptable that this content is available to view at all.

This is the second content-related scandal this year. In March, the Google-owned video streaming site promised a comprehensive review after ads from Procter & Gamble were appearing next to videos of religious extremists.

 

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