Marc Jacobs Beauty has announced Lila Moss as the brand’s face for 2019. The brand will debut the first campaign featuring Moss at Harvey Nichols in the UK, which has been announced as the brand’s new exclusive retail partner for the UK and Ireland.

The campaign was shot by David Sims with creative direction from Katie Grand and make-up by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

“When I met Lila Grace for the first time in 2008, I was on holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already apparent,” said Marc Jacobs.

“It is with great pride and a full heart that I share this first image from our shoot with the incredible Lila Grace in her first ever beauty campaign for Marc Jacobs Beauty.