Lime Crime to boost presence in Ulta

Lime Crime to boost presence in Ulta

Digitally native Lime Crime is set to boost its presence in Ulta stores, upgrading from 8 SKUs on a single shelf to its own 52 SKU-strong gondola.

The three-foot, four-shelf gondolas will appear in 300 Ulta locations, and will also feature the brand’s new augmented reality mobile app, allowing customers to visit the brand’s virtual world with a quick scan.

“We’ve strived to create a fun and colorful world where individuality and uniqueness is celebrated, whether that be through our consumers expression of the brand, our colorful cosmetics or creating a never-before-seen experience for our fans,” says CEO, Stacy Panagakis. “We are thrilled to expand the product selection in Ulta Beauty stores to fully immerse customers in the Lime Crime universe.” 

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