It seems the desire from more and more consumers to take the perfect ‘selfie’ has had a positive effect for lipstick manufacturers, with sales of lipsticks growing by 8 per cent from 2014 and 2015.

According to data from Mintel, as reported in The Telegraph, two out of five women purchased lipstick in the past year and sales are expected to grow 12 percent this year to £306 million.

So what’s driving this upturn? Apparently it’s the lure of the perfected beauty regimes showcased by celebrities. Indeed, consumers are looking for ways in which to replicate the likes of Kylie Jenner and her famous clan.

Meanwhile, the rise and rise of beauty bloggers is also helping sales, with Mintel stating that one in five make up consumers look for products to replicate beauty video tutorials.

And the trend doesn’t seem to be going anywhere soon. According to Charlotte Libby, Senior Beauty Analyst at Mintel, “Sales of lip make-up are expected to grow significantly this year, thanks to a high number of new product launches in the category.
“While matte lipsticks have been a popular trend, the fuller lip, too, has been made fashionable again by celebrities such as Kylie Jenner. As beauty blogger tutorials continue to focus on recreating the full-lip look, sales of lip products are expected to increase.”