Little Red Book launches live streaming

Little Red Book launches live streaming

Chinese social media and commerce platform, Xiaohongshu (Little Red Book) has launched a live streaming feature, according to a report published by Jing Daily.

The site is testing the new function and is said to have invited select influencers to try out the new facility, per Yicai. The feature remains under development and no timeframe has been indicated for a wider roll out to all users.

Xiaohongshu’s announcement comes as live streaming momentum is building across China’s biggest e-commerce platforms. Alibaba’s Taobao Live has seem beauty sales boom through the medium, as we reported back in April. �

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