THE WHAT? Beiersdorf-owned Nivea Men and Liverpool FC have agreed an extension to their partnership. The skin care brand will remain the British soccer club’s official men’s grooming supplier until the end of the 2025-26 season.
THE DETAILS The brand’s Dear Liverpool FC… content series, which highlights the importance of reaching out and caring for others, will continue into the 2022-23 season, with the addition of ticket competitions. With 28 million views and 2.3 million meaningful engagements, the content series has been Beiersdorf’s most-watched video content of all time.
THE WHY? Andy Rawle, marketing director Northern Europe, Nivea Men, explains, “At Beiersdorf, we believe in building long-term partnerships around an aligned ethos and shared values. Our commitment to extending the Nivea Men partnership with Liverpool FC demonstrates this.
“We’re proud to bring two of the most successful organizations in their fields together to create engaging and memorable content to help more men take care of their wellbeing and their skin.”