THE WHAT? Haircare company Living Proof has entered the Metaverse via a partnership with experiential e-commerce creator ByondXR, launching its first virtual reality storefront.
THE DETAILS The store will allow consumers to browse products via a digital, immersive and interactive shopping experience.
There are four virtual rooms and experiences such as a AI Hair Quiz in a 3D and 360-degree experience.
THE WHY? The shiny, new toy of 2022, cosmetics and personal care companies such as Clinique and Givenchy flocked to the metaverse last year. And this year looks to be no different, with beauty behemoth L’Oréal announcing its first venture capital investment in the space in January 2023.
Zach Rieken, Living Proof Chief Executive Officer, said, “This new digital experience is the perfect vehicle to further immerse Living Proof’s community in our brand and to learn more about how our innovations are continuing to push the boundaries of hair care.”