Liz Earle has become a Sustainability Partner for non-profit industry association Global Shea Alliance, which promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics.
The Walgreens Boots Alliance-owned company will work with the GSA and USAID Sustainable Shea Initiative on a new initiative that will help 800 shea pickers in North Gonja District, Ghana, in order to help them ‘work more efficiently and generate more income through cooperative and business, health and safety trainings.’
Liz Earle, which widely uses shea butter in its products, will also build a warehouse to assist the women’s access to storage.
Olivia Walker, Head of Marketing for Liz Earle, said, “We’re committed to building relationships with the growers and farmers who produce our botanical ingredients. Partnering with GSA is a significant step towards achieving our Corporate Social Responsibility objectives.”
The project aims to raise training funds for problems that occur from shea farming such as snake bites and scorpion stings. It also aims to raise awareness about the importance of ‘savings and investment to improve the women’s ability to withstand economic, social and climatic changes – helping them become more independent.’