L’Occitane appoints André J. Hoffmann as new CEO

L’Occitane appoints André J. Hoffmann as new CEO

THE WHAT? L’Occitane has announced the appointment of André J. Hoffmann as the new company CEO.

THE DETAILS Hoffmann will succeed current CEO Reinold Geiger, who is stepping down from his role yet will continue as Chairman of the Board and Executive Director. 

In addition to his new position, Hoffman will continue as Vice-Chairman of the Board and Executive Director. 

Hoffmann was previously appointed as an Executive Director of the L’Occitane Group in 2001, before taking on the roles of Vice Chairman in 2016. He has also headed up the company’s Asia-Pacific business between 1995 and 2017. 

THE WHY? Having stepped back from his role to focus on other commitments, Geiger is passing the baton to his business partner of 26 years. 

Speaking about the appointment, Geiger said, “Today’s announcement is the natural evolution of the company’s needs as it transforms from a mono-brand company with a multi-local presence to a true multinational, multi-brand group. It is a key step to strengthen our governance structure and position ourselves for a sustainable future rooted in our new mission to empower entrepreneurs and communities to cultivate natural beauty and well-being and to regenerate nature.”

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