THE WHAT L’Occitane Group’s venture capital firm Obratori has invested in Lolo Paris, a French digital-native lingerie brand, joining other investors, according to WWD.com.
THE WHY While the amount wasn’t disclosed, it’s reported that Obratori normally invests between €50,000-€200,000.
Launched in 2019, Lolo Paris creates personalised eco-responsible lingerie, using an online questionnaire to help consumers find their correct size.
THE DETAILS The first investment for Lolo Paris and the first time Obratori has backed a fashion brand, the financial injection will help accelerate growth.
Obratori has previously focused on beauty, wellbeing and food tech.
Amaury Godron, Managing Director at Obratori, said, “Obratori closely follows young companies that provide innovative solutions to the well-being of men — women in this more precise case — and the planet at large. Lolo Paris brings together all the fundamental elements to be supported by Obratori: talented leaders, high-quality technological expertise, excellent marketing potential and a strong international ambition.”
Delphine Oung, Investment Manager at Obratori, continued, “Lolo Paris is now a company ready to accelerate; it has designed a product well-received by the market, the technical heart of the product is solid and innovative, and the business development plan is promising.”