THE WHAT? L’Occitane is resisting pressure to close its Russian stores, maintaining that it is protecting ‘staff from potential retaliation’, according to a report published by the BBC.
THE DETAILS The natural beauty brand claims that it has ‘scaled back’ operations in Russia, suspending shipments and investment plans.
Some customers have taken to social media to call for a boycott of the brand.
THE WHY? A spokesperson told the BBC, “At this point we cannot guarantee that our 700 employees in Russia will not face retaliation if we cease to operate in the country. We are particularly concerned for those of our employees who have relatives in Ukraine or who are of Ukrainian descent. At the same time, we are firmly committed to our partners and their employees in Ukraine.”