THE WHAT? L’Occitane Group has unveiled its new corporate mission statement: ‘With empowerment we positively impact people and regenerate nature’. The new corporate mission represents the next phase in the company’s ambitious transformation into a geographically balanced, multi-brand group.
THE DETAILS The company invited its employees to contribute to the mission prior to its internal launch last September and the Board and shareholders have approved amending the company’s Articles of Associations to include ESG considerations.
THE WHY? André Hoffmann, CEO of the L’OCCITANE Group, said, ‘The essence of the mission has always been fundamental to our business. However, as we continue to grow and welcome new brands on board, we recognise the importance of underlining our shared ambitions. We believe this is the perfect time in our evolution to introduce a new corporate mission that resonates with and involves all our stakeholders. As a group of synergistic brands, our clear mission will enable us to move forward together in a spirit of collaboration, mutual respect and unity.’