THE WHAT? L’Occitane Group has announced the appointment of Yves Blouin as Executive Director and Group Managing Director, effective today.

THE DETAILS Blouin succeeds Sylvain Desjonqueres, who is leaving his position as Group Managing Director but will continue to serve on the L’Occitane Groupe board.

Until 2019, Blouin enjoyed a 26-year long career at Chanel, working across a range of senior roles, including Managing Director and General Manager in South-East Asia, China, Japan, the Middle East and India.

THE WHY? Reinold Geiger, Chairman and Chief Executive Officer of the L’Occitane Group, explains, “Blouin’s long-standing work experience in Asia, which accounts for almost 50 percent of the Group’s activity, and his extensive expertise in leading global luxury and cosmetics brands will be a great asset as the Group continues its drive for growth and profitability.”