L’Occitane has teamed up with TerraCycle to launch a post-consumer packaging recycling program which will see the brand encourage consumers to recycle their beauty empties in store.

Shoppers will be able to drop off empty personal care and cosmetics packaging from any brand at participating L’Occitane stores across the US and receive a 10 percent discount towards one full-size product purchased on the same day.

“From the creation of our formulas to the development of our packaging, including production and distribution, at L’Occitane, we are continuously trying to limit our environmental impacts,” said Caroline Le Roch, Commercial Chief Officer North America. “L’Occitane North America is proud to continue our partnership with TerraCycle for an eco-recycling program at 75 of our US boutiques with a goal to reach many more by the end of 2018.”

Once collected, the packaging will be sorted, cleaned, shredded and made into new products.