The what? L’Occitane has announced the extension of its partnership with sustainable plastics technology innovator Loop Industries, which will allow the company to achieve its goal of 100 percent recycled bottles ahead of its 2025 schedule, according to a report by Yahoo.
The details The development of the partnership, which was first signed in February 2019, will see Loop supply 100% of the PET plastic resin required for its bottles. The company will supply L’Occitane with the sustainable PET resin from its joint manufacturing facility with Indorama Ventures Public Company Limited based in South Carolina.
Adrien Geiger, Global Brand Director at L’Occtiane en Provence, says: “Sensible sustainable thinking lies at the heart of everything we do. We are committed to limiting the impact of our business on the environment at every possible step, from product formulation and sustainable packaging through to final product distribution. We are delighted to announce that, thanks to Loop Industries, we expect to move to 100% sustainable PET plastic in all our bottles earlier than originally planned.”
The why? The increased collaboration will allow L’Occitane to not only meet its 2025 goal of 100% recycled bottles ahead of schedule, it showcases the company’s ongoing commitment to creating a circular economy.
Geiger continued, “We are delighted to announce that, thanks to Loop Industries, we expect to move to 100% sustainable PET plastic in all our bottles earlier than originally planned.”