L’Occitane trounces mass arbitration attempt by US law firm

L’Occitane trounces mass arbitration attempt by US law firm

THE WHAT? A US District judge has rejected a motion by law firm Zimmerman Reed to force L’Occitane into arbitration with some 3000 customers. Judge Percy Anderson ruled that the French natural skin care brand was not subject to arbitration agreements with shoppers simply because they visited its website.

THE DETAILS According to a report published by Reuters, the judge ruled that the consumers in question could not prove that they had visited the website. The parties have until Monday to show cause that the remainder of the lawsuit should not be dismissed.

L’Occitane has countered with a fraud lawsuit against the law firm, charging it with manufacturing the claims, although it isn’t expected to be successful.

THE WHY? The law firm alleged that L’Occitane’s use of third-party tracking software violated privacy laws. A spokesperson for the French natural beauty firm declined to comment when contacted by Reuters.

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