THE WHAT? L’Occitane has named Aria Mia Loberti as Global Brand Ambassador for its L’Occitane en Provence brand.
THE DETAILS Loberti was named as one of Toronto International Film Festival’s 2023 Rising Stars for her role in the soon-to-be-released All the Light We Cannot See adaptation and will kick off her new ambassador role fronting the campaign for the brand’s shea butter hand cream.
THE WHY? Managing Director Adrien Geiger reveals, “I am very proud to have Aria as L’Occitane en Provence Ambassador. This choice was obvious to both Aria and the company as we share the same values.”