THE WHAT? Following its bricks and mortar debut into Ulta earlier this year, Jennifer Aniston’s hair care brand, LolaVie has hit shelves in Credo as part of a wider retail expansion strategy.
THE DETAILS The clean beauty retailer has reviewed the range to ensure it meets its Credo Clean Standard and given it the green light just ahead of the LolaVie’s second anniversary. The full range is available in all stores and online.
THE WHY? Aniston comments, “I admire Credo’s commitment to offering good-for-you products that give you results. They truly go above and beyond to ensure products are safe for consumers and that resonates with our mission at LolaVie.