London’s first Beauty Week to transform Covent Garden into beauty playground

London’s first Beauty Week to transform Covent Garden into beauty playground

London’s inaugural Beauty Week will take place in Covent Garden this Wednesday (Sept 11th) to Sunday (Sept 15th).

“The British Beauty Council are delighted to be working with founding patron Covent Garden in creating this dynamic experiential week of beauty,” said Millie Kendall, MBE and CEO of The British Beauty Council. “Beauty is a buoyant sector and contributes significantly to the UK economy.  As a growing industry that is a force for good, we are focused on supporting brands and creating jobs via our three pillars reputation, education and innovation.”

The event will center around a pop-up, interactive Beauty Playground featuring installations from top brands, in-store events and a Glossybox treasure hunt. London Beauty Week has announced The Beauty Bank as the official charity partner and will invite visitors to drop off unused products to donate.

Visitors will be able to book a seat at panel discussions on a wide variety of beauty-related topics including sustainability, the beauty conversation on Instagram, men’s beauty, beauty business and conscious beauty with speakers including Jayn Sterland, Weleda’s Managing Director, Rachel Horsefield, CEO at The Hut Group and Genna Osler, Industry Head FMCH at Facebook.   

The event will also host a competition to offer start-ups the chance to win mentoring and a central London retail space. Judges for the Next British Beauty Brand contest include executives from The British Beauty Council, Harvey Nichols and WGSN. 

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