THE WHAT? Loop Industries has announced the selection of a site for its first European Infinite Loop manufacturing facility. Loop and Suez, who have previously announced their intention to form a joint venture, have secured exclusive rights to purchase a 130,000 m2 parcel of land in Normandy, France for €1.3 million.

THE DETAILS Breaking ground is slated in 2023 with facility start-up and commissioning due approximately 18 months later.

The Infinite Loop France manufacturing facility will create circularity in plastic packaging for leading global consumer brands based in France, including L’Oréal and L’Occitane to help them meet their commitments for a high-level of recycled plastic content.

“We are very pleased to know that Loop technology will soon be available in France to supply recycled PET plastic for our products,” said Jacques Playe, Head of Packaging & Development at L’Oréal. “We consistently strive to deliver on our commitments to sustainability. By 2030, 100% of the plastic used in our packaging will be either from recycled or bio-based sources. Our partnership with Loop Industries is aligned with our ambition.”

THE WHY? The site was selected after an extensive review of several dozen potential sites across Europe, Loop said, thanks to its local skilled labor pool, favorable logistics and supportive regional government.