THE WHAT? L’Oréal has announced that its adopting a ‘Green Sciences’ approach to business and has committed to a transformation of its Research & Innovation, while also stating that by 2030, 95 percent of its ingredients will be derived from renewable plant sources, abundant minerals, or circular processes.
THE DETAILS Alongside this 100 percent of formulas will be ‘respectful of the aquatic environment.’
Looking to ‘make nature a driving force in creating renewable alternatives to petroleum-based ingredients’, the company is set to use green sciences to enable the sustainable cultivation of ingredients and ‘extract the best that nature has to offer through cutting-edge technological processes.’
Barbara Lavernos, Chief Research, Innovation and Technology Officer says, “Thanks to Green Sciences we are able to take up this ambitious scientific and technical challenge. This virtuous, circular economy-based approach will allow us to achieve new levels of performance and discover unprecedented cosmetic benefits without compromising on quality or safety, in the service of beauty that is respectful of the planet.”
The company is launching an initiative this month to raise awareness of its Inside Our Products campaign, giving consumers the change to talk to researchers on platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube in 20 countries.
THY WHY? Looking to ‘open a new chapter’ with the focus on green sciences, L’Oréal is catering to growing consumer demand for transparency in the industry and more sustainable products.
Nicolas Hieronimus, L’Oréal Deputy Chief Executive Officer, in charge of Divisions said, “With Green Sciences we are entering a new chapter for L’Oréal Research & Innovation, which has been a key driving force behind the company since its creation. Our ambition is that by 2030 we will be able to offer women and men around the world increasingly effective, safe cosmetics that respect the environment.”