L’Oréal and Verily to conduct largest study of skin and hair health to inform personalized product development

L’Oréal and Verily to conduct largest study of skin and hair health to inform personalized product development

THE WHAT? Following the announcement of their strategic partnership last year, L’Oréal and Verily have announced the launch of My Skin & Hair Journey, a multi-year study that aims to help researchers better understand the biological, clinical and environmental factors that affect skin and hair health over time.

THE DETAILS The registry will enrol thousands of self-identifying US women aged 18 to 70 in a bid to develop a body of knowledge about perceptions and experiences of skin and hair health. The study will be expanded internationally in due course.

A sub-group of participants will be invited to undergo further tests to uncover biomarkers that can lead to the early detection and prevention of skin disorders.

THE WHY? L’Oréal will leverage insights generated from the registry to develop innovative, precision beauty offerings. Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal. “This study has the potential to unlock the mysteries of skin and hair health down to the individual level. In the future, it can serve as the cornerstone for developing precision beauty innovations for hair and skin, with a level of personalization never seen before.”

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE